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Holiday Fundraising for Nonprofits

Let’s start with the fact that while I am posting this at the end of the year, holiday fundraising can be done around any holiday, any time of the year.

Having a theme to the fundraiser or linking to a larger day is a great way to grab the attention of your community. Make the ask of a larger donor to match whatever is raised in a certain period, on a day, week, or month. Challenge your donors to meet a specified goal and make it interesting for them. Getting press coverage is a great way to connect with the community.

Share Stories

Donors love to hear stories about how the organization has helped someone in the community. Make the donation campaign a time to share these stories. Built a house for a family? Tell us about them. Fed families displaced by high grocery prices? Highlight them. Make connections in the community with media so you can pitch stories about your organization and who you support.